YOU MAKE THE WORLD BEAUTIFUL
We make your brand beautiful
Brand Identity
We create transformational brand identities (logos, color, type, etc.) through big picture strategy and attention to detail.
Implementation
Once you have a strong identity, we make sure your brand is consistent from websites and billboards to bags and blog graphics.
Ongoing Support
Brand identity is an ongoing and evolving process. Whether it is a product launch, sales campaign, or event, we keep you gorgeous.
Brand identity should be a mirror. We create brands that reflect your business, making sure what people see is you.

Welcome
We Promise You
We are not here to show off our design skills. We are here to showcase how wonderful and beautiful you are ALREADY. We are here to “K.I.S.S.” and tell (“Keep It Simple, Sweetie”)! You approach your life with integrity and heart, and that means you are already everything you need to be to attract the right people. And we are going to show that to the rest of the world.
I am Cheryl Springer, the founder and owner of Pure Simple Design, and our mission is to infuse visual branding with beauty. Because as Dostoevsky said, “Beauty will save the world.”
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